Deborah McMahon brings 20+ years of experience as a senior sales and marketing executive, scaling brands, building category-defining products, and driving sustainable revenue growth across Fortune 100 enterprises and PE-backed startups.
Over the past decade, she has partnered with organizations across the healthcare ecosystem—payers, health systems, life sciences, medical device, and digital health companies—to lead product strategy, go-to-market execution, and operational transformation to unlock durable growth. Her work sits at the intersection of product and marketing: sharpening positioning, accelerating commercial launches, repositioning portfolios for new buyers, while aligning cross-functional teams around a clear path to revenue.
Earlier in her career, Deborah led sales, marketing, and strategy functions for Fortune 100 organizations and private equity-backed startups, where she built and scaled brands, launched new product lines, and delivered measurable outcomes that investors and boards expect. She brings a collaborative, results-driven approach—working shoulder to shoulder with leadership teams to deliver near-term impact while architecting the roadmap for lasting change.
If you are a healthcare executive trying to solve these kinds of problems for your organization or department, we should talk. →
What is our position in the market and how are we different from our competitors?
Is our customer experience costing us or making us money?
Do we have voice of the customer insights that inform our operations?
Do we know and understand the segments we serve and their unique needs?
Does my leadership team know the key metrics we will use to track Product or Customer Experience performance? Do their teams know?
What was our last successful pilot? What did we learn and how did that inform our next actions?
What are the core customer value propositions for our brand, products and services?
Do I have the right talent and capabilities for the work we need to be doing?
What is the brand story we use internally and externally to tell our story? Is it resonating?